Which approach is important for effective communication during change initiatives?

Regularly updating staff on progress is crucial for effective communication during change initiatives because it fosters transparency and trust within the organization. When stakeholders are kept informed about the status and developments of the change processes, they are more likely to feel included in the journey and less anxious about uncertainties. This ongoing communication helps to mitigate resistance, as staff members are more likely to embrace changes when they understand the rationale behind them and what to expect moving forward.

Frequent updates allow for feedback from staff, making it easier to address concerns and make necessary adjustments to the change plan, leading to smoother implementation. Furthermore, informed staff members are more effective ambassadors of change, helping to communicate and support the transition among their peers. Overall, maintaining clear and consistent communication is key to ensuring that everyone is aligned toward the shared goals of the organization during times of change.